Friday, October 8, 2010

Current usage pattern of Desktop Messaging


We just got some interesting data from some European mobile operators about the usage pattern they currently expore with our services. Their findings is quite interesting regards customers and user patterns

0,4% of the users account for 36% of the SMS traffic through the systems
4% of the users account for 71% of the SMS traffic through the system

43% of user accounts are from business/enterprise customers and remaining 57% are residential customers
BUT 84% of the SMS traffic comes from business/enterprise segment while residential market accounts only for 16%

Popular customer groups are within these sectors: transportation, public, IT-services and financials.

What does this tell us?
First of all Desktop Messaging as of today is first of all a business service.
Secondly, it tells us we need to focus even more on the top users (see above 4% accounts for 71% of traffic) and try to satisfy their needs even better in the future.

Cheers
/ Joakim Hilj

19 comments:

Anonymous said...

Indeed, when we talk about Use Cases at Mobispine we must remember these patterns.

The Outlook integration differentiates us and there is the Enterprise API for 'power user' needs.

The Enterprise API takes a bit of coding but is a great solution for communicating automatically.


Andrew Boddy
Mobispine CTO

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