Operators often ask as the above question.
The answer is clear to us. Thanks to the knowledge gained from all current deployments world wide we can see a clear pattern for achieving high usage, penetration and profitability as well as the usual mistakes when operators miss out on this.
1. Target the product to both business and consumer users
Desktop messaging is equally important for both business and consumers but need to be positioned a bit different for each segment. Business users use the product as a mass communication-, information- and marketing tool while consumers see it as a natural extension to their person-to-person communication.
A business user could therefore be a storeowner wanting to inform a large number of customers that the sale is on from tomorrow, or the company manager wanting to communicate an important message to the entire staff. More and more professionals offering services where you have to book an appointment also use desktop messaging to remind their customer about the scheduled appointment. Dentists are a good example of professionals that have managed to reduce the number missed appointment with such a feature.
To simplify for business users Mobispine provides bulk features and import of contact list to enable smooth sending’s to many.
2. Include the product in existing messaging price plans with no additional monthly fee.
Desktop messaging is by users considered a natural extension of the traditional person-to-person SMS on the mobile. A monthly fee reduces the usage dramatically and should be avoided. The users have a hard time understanding why they should pay more to send more SMS, which is fully understandable. The more messages you send as a user the better price you should get right, instead of being “punished” with a monthly fee?
3. Charge the same price for SMS as when sent from the mobile.
To charge the same price for desktop SMS as for regular SMS have two major advantages and operators that do not pursue this will suffer considerably on both usage and revenue compared with operator that embrace the same pricing.
How come?
Customers have a hard time understanding why they should be punished for sending more SMS, regardless if it’s from the PC. We all know that usage creates more usage and that users who on top of the normal SMS behaviour also send more and longer SMS when sitting in front on the PC will most likely also get more replies (replies are mainly delivered to the mobile device) and the wheel of sending and receiving is on.
Why should customers pay a higher price for SMS for sending even more SMS? This is a very valid question and the main reason to avoid a higher price.
Another reason is simplicity; It’s simply easier for the user to remember the price if it’s equal to the existing price plan for SMS. If the pricing differs the customers may hesitate to use the service due to of lack of knowledge of the new price that they might fear could be expensive.
So, be fair to you customers about pricing and they will be fair to you.
Pandelis Eliopoulos
Vice President Marketing
Mobispine AB
23 comments:
Gratitude for the good blog post How shall operators package, price and offer desktop messaging to their customers in order to be successful?" . It was very helpful for me. Keep sharing such thoughts in the future as well. gratitude for sharing the such information with us,
This is a great inspiring article.You put really very helpful informaI am pretty much pleased with your good work.tion. Keep it up. Keep blogging. Looking to reading your next post.
Have you ever heard of cognitive lab or, in other words, a speeck-a load technique to test your product? I think rather disturb and piss off costumers with questions listed above to test your product you should set this lab. Look at the http://camsdesire.com/, they don't have any doubts about the quality of their service just because they did this lab! (saves money and efforts).
The World Wide Web has a grouping of payday advances. On the off chance that you can discover an advance ashore base in your general vicinity it may be a superior decision, in light of the fact that numerous payday banks are kept to crediting money, just in their general vicinity. payday loans
Having no house is surprisingly more terrible on the off chance that one was kicked out through dispossession and is jobless. The terrible economy has done this to numerous families as of now. Those individuals who lost their employments and subsequently got their homes abandoned have it so terrible. It is extremely traumatic. Auto Title Loans Chicago
Your credit report, since it demonstrates your previous history of reimbursing advances reached out to you. What they do is to purchase your credit report from Experian, Transunion, and Equifax. cash advance san-diego
Over the span of history, it has been watched that individuals live incredible riches. From the times of relying upon domesticated animals to the period of Big Data, one thing is steady - individuals' push to accumulate riches and make resources. payday loans chicago
I had concluded that I needed to move out into the nation and needed a fresh out of the box new custom home, so I required one of these advances with a specific end goal to do as such. https://www.usacheckcashingstore.com/san-diego
A honest answer would be that you can fabricate credit yet will be to a great degree constrained in how much credit you will accomplish. On the off chance that you simply pause for a minute to consider it, a bank won't give a locally established business so much credit as they would an organization working out of an office or even a virtual office. Payday Loans Chicago
With a specific end goal to be a co-underwriter, one must have a decent record of loan repayment themselves. The bank and credit union will do a record keep an eye on the co-underwriter so as to qualify them for that position on the advance. Co-marking on a credit is promising to assume liability for the advance if the borrower neglects to do as such. payday loans san-diego
Gratitude for the good blog post How shall operators package, price and offer desktop messaging to their customers in order to be successful?" . It was very helpful for me. Keep sharing such thoughts in the future as well. gratitude for sharing the such information with us, https://liveassignmenthelp.com
https://topacademictutors.com/reflective-essay-writing-service/
This post helps me so much! Thank you for sharing!
instagram viewer
Wow, incredible blog layout! How lengthy have you been blogging for? you made running a blog glance easy. The whole glance of your site is wonderful, as well as the content! 먹튀검증
I have read so many posts regarding the blogger lovers however this post
is truly a nice piece of writing, keep it up. 경마사이트
Just want to say your article is as surprising. The clearness in your post is just excellent and i could assume you’re an expert on this subject. 카지노사이트
Thank you for visiting the topic. If you are looking for a safety playground private toto site, please remember!
Thanks so much for your helpful tips!
Your choice of writing is really amazing.
Your post is very great.i read this post this is a very helpful.
I’ve have in mind your stuff previous to and you’re just extremely excellent.
I actually like what you’ve acquired here, really like what you’re saying and the way in which through which you assert it.
You’re making it entertaining and you still care for to keep it smart.
I recently came across a similar article, and it’s great to see this topic being explored from different angles. Quality Water Damage Drywall Repair
Post a Comment